The average website owner probably has no idea what off-page SEO is or whether or not it is important. However, professional SEO providers know that this is an important part of the SEO process when high directory rankings and a continuing flow of website traffic are the goals.

Simply stated, off-page SEO describes a number of important things you should do to achieve a high page rank (PR) for a live website. These things are actions you can take outside of your website pages aimed at building link popularity, hence the name off-page SEO.

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