Basically, search engines look for and scan pages in much the same way that visitors use their browsers with keywords and phrases to locate the material they are searching for. Since they have literally millions of pages to search, they rely on a formula called an ‘algorithm’ to go about determining relevancy (consider this like separating the wheat from the chaff). The actual algorithm the search engines use is a closely-held secret. However, all search engines have a few search criteria in common. Some of these include:
* The location and frequency of keywords on web pages.
* The search terms (keywords) appearing in the site’s HTML title tag
* Where the keywords appear on pages—those on the top of the page are the most important.
* How often the keywords appear on a page (keyword density). The overuse of keywords to the point where relevancy is compromised is bad. This is often considered as ‘spamming’—a definite black mark. Likewise, too few keywords are a negative too.
* Off-the-page factors are considered. The most important is ‘linking’ to other relevant websites. Another is ‘click-through’ results. If the website pages are not receiving an adequate number of clicks, rankings are lowered.
Remember that proper SEO benefits you in two ways. First, it makes your website attractive to search engines and promotes higher page rankings. Second, and equally important, it ensures that the website text is highly relevant for both the search engines and the visitors to the website. We know that Effective SEO= web content mass + keyword optimization+ links.
Top Quality Ranking carefully balances these factors so that our clients not only achieve high directory rankings, they also get highly-relevant content that that will motivate visitors to websites to take further action by requesting more information or making a purchase.