SEO SERVICES PROVIDER

Dec 9, 2009

Increase Your Blog Traffic with Search Engine Marketing (SEM)

Filed under: Top SEO Articles — Tags: , , , , , , , , , , , , , , , , , , , , , , , — Barry @ 3:40 am

Many bloggers have voiced the complaint that no matter what they do, they just cannot seem to increase the traffic to their blogs. Well, if that’s your problem, there are a few steps you can take to solve it through good SEM techniques.

In simple terms, here are a few things bloggers can do to bring up the readership of their blogs. These include:

  1. 1. Writing and posting really good, highly-relevant articles (new blog posts).
  2. 2. Promoting your blog articles by applying good, proven SEM techniques.
  3. 3. Solid networking which is yet another effective part of good SEM.

Let’s examine each of these in a bit more detail:

Writing/Posting Relevant Articles

Moving up from a nominal 75-100 daily page views to 1,000 or more/day requires that your blog have at least one good new article every week. If you don’t have enough available time for a weekly post, do one at least once every two weeks. The same technique can be used to increase from any visitor plateau to a higher one.

You want these articles to contain as much valuable information as possible, so expect to do some serious thinking and web research to collect the needed information. If you don’t feel competent as a writer, there are many professional SEO/SEM services providers who include this function as part of the ongoing activities they offer. Moreover, there are also many highly-qualified freelance copywriters who can do the job for you.

The best articles for this process are those that educate the reader about something he doesn’t know or fully understand. In addition, articles that provide an in-depth analysis of subject matter that most people have just touched on are also good. If you are successful in your efforts, people will talk about your material in forums and even point to your articles through sources such as Twitter and DIGG.

Promote Your Blog (Networking)

Just writing and posting your articles will certainly be a plus, but you won’t realize the maximum effectiveness unless you do some meaningful networking too. Do this by getting links to the posts of other blogs in your market area or niche; commenting about other blogs that are related to your subject matter and physically interacting with other bloggers by Instant Messengers, e-mails and even on Twitter, FaceBook et al.

When you work at building these networks while continually updating your blog with strong, relevant articles, you’ll have taken two very-important steps toward much higher traffic counts.

When you interact with others in your market area, make sure you indicate your respect and admiration for their work and that you firmly believe that by mutual linking, you will both profit from each other’s efforts.

You can also network successfully by linking to other blog articles with positive comments; asking your readers (on your blog) to leave comments and suggestions about what you’ve written; Asking a few pointed questions of your readers to begin an ongoing discussion and offering up new ideas or helpful tips that your readers will find of value.

Finally….

Keep in mind that doing these things will be particularly valuable if your blog contains PPC ads such as Google AdWords. The more relevant and networked you are, the higher your traffic flow will be and thus the more ‘clicks’ you can expect on your PPC ads.

Once again, you can always hire a professional SEO/SEM services provider to establish and maintain an ongoing program that includes these processes and more. If you choose the right company, it will prove to be a very-worthwhile investment!

Dec 3, 2009

Social Networking and PR Can Aid in Your SEO Efforts

Filed under: Top SEO Articles — Tags: , , , , , , , , , , , , , , , , , , , , , — Barry @ 10:06 am

Here are three steps you can take to get your website listed faster once the basic on-page SEO process has been completed!

Can you get a spanking-new URL listed on Google’s directory in just a few days? Most SEO providers will tell you no. And while there are a few SEO gurus out there who have some secrets that work well to get this accomplished, almost nobody can guarantee it! Be that as it may, you can use social networking and publicity to dramatically improve how fast your site appears in the major search engine directories.

First Suggestion—Tweet!

If you haven’t yet joined all the other birds out there tweeting on Twitter, you should get an account at your earliest convenience. Then, be sure to place your website’s URL prominently in your profile. The next step is to go find all the people on Twitter you can and follow them. It’ll be better if they are in relevant categories, but it’s not absolutely necessary. Follow 25-50 or more and you can surely expect that a reasonable percentage will follow you back. It seems that brand new Twitter accounts get listed quite rapidly and the more followers you have, the faster it’ll get picked up the search engine bots.

You can do something similar on Facebook and YouTube as well. The more following you have, the better.

Second Suggestion – Write and Place Articles

If you are a competent writer, great. Do it yourself. If not, there are plenty of people on the Internet under ‘freelance writers’ or on sites like Guru.com and GetaFreelancer.com that will do it for you at a very nominal price. Once in hand, you can submit these articles to any number of eZINE sites and article directories. Be sure the URL of your site is included in your site profile or, when allowed, in the article’s text itself. This can be defined as off-page SEO or link building andit really works to help you get a high search engine ranking and develop click- thrus to your website for additional traffic.

Thirdly – Press Releases Really Pay Dividends

Press releases are placed by companies, big and small, on the Internet every day. There are many free and low cost press release sites that will publish your releases which, of course, should contain your website’s URL somewhere in the text.

Needless to say, there are many good reasons to write and publish a press release, but each one should contain some legitimate news relevant to whatever your website offers. You can submit a release immediately after publishing your optimized site that will announce its debut; you can write about new products and services offered; company participation in charitable events; new product pricing and any special things you are offering.

Consider a Professional SEO Services Provider

In the event that you don’t have the time or don’t feel competent to carry out these activities all by yourself, there are professional providers that can optimize your site and then provide you with an ongoing and affordable program that will use the above techniques and many others to keep you well ranked and relevant.

If you’re considering professional SEO help, choose wisely by selecting a company that has a good reputation and some great success stories for well-known and successful clients. It will prove a very-worthwhile investment.

Dec 2, 2009

What is Off-Page SEO and Will It Make a Difference?

Filed under: Top SEO Articles — Tags: , , , , , , , , , , , , , , , , , , , , , , — Barry @ 3:25 am

The average website owner probably has no idea what off-page SEO is or whether or not it is important. However, professional SEO providers know that this is an important part of the SEO process when high directory rankings and a continuing flow of website traffic are the goals.

Simply stated, off-page SEO describes a number of important things you should do to achieve a high page rank (PR) for a live website. These things are actions you can take outside of your website pages aimed at building link popularity, hence the name off-page SEO.

Links are Critically Important to Achieving a High Ranking

First, understand that the number of back links you have from other relevant sites to your website will have a significant impact on how major search engines rank your site. You can readily check your website’s linkages (link popularity) for free by going to: http://www.linkpopularity.com . This free tool will show you that the greater the number of links you have, the higher your page rank will be. There are other sites that offer similar link assessments too.

Second, it is not easy to develop links to popular websites that are relevant to the products or services your site offers. This takes work and is best accomplished by having very informative content on your website’s pages. Naturally, the content on your pages is actually part of the on-page SEO process, so link development should follow after the pages themselves have been optimized within the primary SEO process.

It should be obvious that other websites will be more inclined to provide a link to your site if they perceive that there is some advantage to them by doing so. Just offering a reciprocal link from your site to theirs may not be enough incentive and, by the way, Google prefers non-reciprocal links.

Internet Marketing Makes the Most Difference

Internet marketing activities, often referred to as SEM (Search Engine Marketing) is a very effective program when it comes to providing incentives for other sites to give you a back link. Some of the methods you can employ include:

  1. Feature Articles – Prepare and submit articles to available Internet article directories. There are many of these that will accept and publish your articles free of charge. Most provide a place where you can provide a profile or resource area that can include a link to your website. Many of these article directory sites are immensely popular and have high page ranks themselves which will help your own PR. There are also article directory submission sites that, for a modest fee, will submit your articles to hundreds of such sites. And if you don’t feel truly qualified to write these articles yourself, a good SEO provider can do this for you.
  1. Blogs – Blogging is a good way to develop links as well and you can utilize the same articles mentioned in 1. (above) as blog content. Be sure that there is a back link to your website in either the blog copy itself or the author’s profile area.
  1. Forums – There is a continuing expansion of online communities dedicated to the subject matter of your website. Market to these by locating and joining them. When you do, you’ll be provided with a ‘signature box’ where you can leave a link back to your website. You can post a variety of messages on these forums too and leave a link to your website in each post.

An SEO Services Provider Can Do It All

If you don’t have the time or inclination to handle these things yourself, hiring a good provider of SEO services will prove a sensible investment. These folks are truly professionals who have the technical competency and experience to optimize your website and carry out an ongoing SEM program to keep it ranked highly and able to provide that all-important continuing flow of targeted traffic that your business needs.

Nov 20, 2009

Keyword Research – Time Well Spent as Part of SEO

Filed under: Top SEO Articles — Tags: , , , , , , , , , , , , , , , , — Barry @ 6:55 am

The first step is to perform a little basic research to determine the correct keywords to use in your optimized website. These may be single words or ‘keyword phrases’. Once determined, they will be used in more places than just the body copy in your website. This research is important because even if you achieve high directory rankings, you will not get the traffic you want and need with poor keyword selection.

Your research should start with understanding the facts. This comes down to accurately identifying your target audience and researching what search terms and phrases they are likely to employ. Fortunately, there are some pretty accurate statistics available for most search terms.

You can reduce your research project to four basic steps:

Finding keywords

Keyword analysis

Keyword selection

Using the keywords

To analyze keywords, you’ll need to add some information about your existing competitors. In the way of an example, you want to know how many pages are indexed in sites such as Google, Yahoo! and MSN. This is the best way to determine how many pages are competing for top directory rankings. Keep in mind that just because a site has a high ranking does not mean that it is properly optimized. This is due to the complexity of search engine algorithms. You want to truly understand what your competition looks like in terms of searches under their keywords and phrases, not just their directory rankings.

You should also try to understand the potential for high directory rankings based upon a websites page rank. Understand that on-page factors affect your optimization effectiveness while off-page factors like page rank do too and in a significant way. Thus, your sites page rank will represent an important parameter in keyword analysis. In simple terms, the higher your page rank is, the better chance you have to rank highly with competitive keywords in place.

To choose keywords make up a list of short keywords (1) and keyword phrases (2) based upon what you have discovered in your research. In both cases, don’t lose sight of the focus of your website or your target audience. Remember that keyword and key phrase selection comes down to choosing those that ‘best describe the important qualities of your website.’ While most searches generally begin with generic keywords, specific keyword phrases frequently produce a higher traffic flow.

Specific and focused keyword phrases can produce a higher directory ranking but just as important, they generate highly targeted visitor traffic that generally results in a better traffic to sales conversion ratio. In the short keywords, concentrate on those that relate to what your website is offering but in terms of ranking possibilities and business competitiveness.

Once you have done all the above, it comes down to choosing the 10-20 most relevant keywords by:

        1. Eliminating those that have the lowest popularity (those where the searches are extremely low
          Eliminating keywords that are hard to rank when you consider page rank vs. competition
          Eliminating keywords that fail to have the right focus for your websites content.

Remember in making your final selection to include both the singular and plural versions of your keywords since these will produce different results from the search engines. (e.g. canister vacuum and canister vacuums).

To use your keywords once you have chosen them, you should place them in your website body copy, HTML code and tags. The ideal places to insert your important keyword phrases include:

The title of your pages
Page headings
In links
In the URL of each page
In bold text
Within the first 25-30 words on each website page
In the body copy of your pages
In META tags
In your Alt text/Alt tag
In title attributes
In anchor text
In any table’s summary

The primary purpose underlying effective keyword research is to optimize for traffic, not to maximize it. What you want are highly qualified visitors that are likely to convert to sales (customers). This is always best achieved by using highly focused keywords that will match the search terms of your target audience.

Oct 29, 2009

Choose the Right Title for Your New Website-It Really Matters!

Filed under: Top SEO Articles — Tags: , , , , , , , , , , , , , , , , , , , — Barry @ 7:34 am

The title you choose for your website is very, very important to overall site optimization, search engine ranking and traffic flow. Moreover, it should be easy to remember and not so close to a competitor’s name that people go elsewhere. For example, if a competitors site is ‘lowcostresumes’ you don’t want to use ‘verylow costresumes’. They’re just too close together.

Choosing the wrong title for your website can actually harm your business because having an intelligently-selected title can dramatically influence your ranking on search engine directories. In addition, the right title listed on the directories can actually result in more traffic to your site.

The website title that you select should briefly describe to visitors just what your site is all about. If possible, you want people to click on your directory listing and be taken to your website, not some competitive site on the page. Consider these factors in making your selection:

A. Use highly relevant keywords

You already know that keywords are nothing more than the words and phrases that visitors place in their browser search bars in order to find the type of website they are seeking. Logically, then, one or more of the most relevant keywords also belong in the title of your website and as close to the beginning of the title as possible. For example, if you are targeting visitors who enter the keyword phrase “used laptops”, then you could have a website title such as “Used Laptops at Affordable Prices”.
Here, you have used your keyword right up front in the title which stresses its importance to the search engines. If, instead, your title had been “Affordable Prices for Used Laptops”, your important keyword would have absolutely no prominence.

B. If possible, use your main keyword twice in your title

This is harder to accomplish with a keyword phrase than a single keyword, but not impossible. For example, your title might be: “Used Laptops: We offer used laptops at affordable prices.” The colon: after Used Laptops makes this possible without destroying the relevance of your title.

C. Use a title that persuades & motivates visitors

The best way to persuade a visitor to click on your directory listing instead of one above or below you is to make your title compelling. This means that it should touch right on what he’s searching for. If this isn’t the case, your visitor may click on another listing that better fits his search even if you are number 1 on the page.

D. Consider your title carefully. You can only use 65 characters.

Almost every search engine limits the length of your title to 65 characters or less. Google displays between 60 and 66 characters. Under most circumstances, this is plenty of space for a title and enough for a few of your most important keywords.
You can, of course use other less-important keywords and key phrases in the body copy of your web pages.

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