Meta and Header Tags are utilized on a website primarily to guide search engine robots. The sitemap is also important to lead the bot from page to page.
What are Meta and Header Tags?
Meta and header tags are code enhancements that identify the way a website is constructed. As such, they serve as ‘roadmaps’ for the search engine robots. They are generally unseen by visitors and have no real bearing on the relevancy of your text. Nevertheless, they help search engine spiders (bots) to find their way around the website. They are generally written in HTML which, in itself, is usually beyond most website owners. Meta tags have never been a guaranteed way to earn a top ranking from crawler-based search engines. Today, the most important feature they offer the website owner is an ability to somewhat control how their web pages are described by some of the search engines.
Meta Tag/Headers Overview
Meta tags are information inserted into the “head” area of website pages. Other than the title tag explained below, information in the head area of your web pages is invisible to those viewing your pages in browsers. Instead, meta information in the head area will communicate information that a human visitor may not be concerned with. Meta tags, for example, can tell a browser what “character set” to use.
Let’s look at a typical type of Meta tag:.
In the example above, the beginning of the page’s “head” area is noted by the HEAD tag – it ends at the portion shown as /HEAD..
Meta tags go between the “opening” and “closing” HEAD tags. Shown in the example is a TITLE tag, then a META DESCRIPTION tag, then a META KEYWORDS tag, in that descending order..