Keyword density, or how often your keywords should appear on a given website page, is often a controversial issue. There are still people who place far more importance on density than is necessary. In fact, when keyword density gets so high that it cripples relevance and readability, it will result in a lower ranking on the directories and especially on Google. Keyword density is vital in SEO services.
The actual definition of keyword density is the ratio of the word being searched for vs. the total number of words on a given web page. In other words, the more a given keyword or group of keywords appear on a page, the higher the keyword density.
Today, all search engines consider keyword density as part of their ranking algorithm. However, they also consider relevance of your text to be important since that is what attracts and retains visitors. Here are some SEO tips regarding keyword density:
- Consult WordTracker’s large database of keywords and keyword phrases. Be certain your website’s keywords include similar, relevant search terms. This will go far to making you more visible on search engines as people search for products or services that your site offers.
- Be certain that the keywords you select and include in your site are relevant to your website topics. Some webmasters try to include every keyword or phrase they can and this can result in you being banned for “spamming”.
- Utilize the most critical keywords and phrases in their full form. Avoid referring to them as ‘it’ or ‘that’, words that won’t mean a thing to the search robots.
- Don’t ‘overuse’ keywords or resort to very short text to increase keyword density. Search engines today are a lot smarter than they used to be and all the old ‘tricks’ people used to get high ranking no longer work. Always remember that now, relevance of what you say on your pages really matters to both the search engines and your visitors.
- Shoot for a keyword density of between 2% and 5%. This is more than adequate when the keywords and key phrases are combined with truly relevant text.
Keep in mind that any good SEO/SEM provider fully understands every aspect of keyword and keyword phrase utilization on your website pages. They know which will be the ‘right’ keywords and phrases to use, where to place them correctly and just how many should appear on each page to achieve optimum density without affecting the important relevance of what you’re saying tyo your site’s visitors.
