Many bloggers have voiced the complaint that no matter what they do, they just cannot seem to increase the traffic to their blogs. Well, if that’s your problem, there are a few steps you can take to solve it through good SEM techniques.
In simple terms, here are a few things bloggers can do to bring up the readership of their blogs. These include:
- 1. Writing and posting really good, highly-relevant articles (new blog posts).
- 2. Promoting your blog articles by applying good, proven SEM techniques.
- 3. Solid networking which is yet another effective part of good SEM.
Let’s examine each of these in a bit more detail:
Writing/Posting Relevant Articles
Moving up from a nominal 75-100 daily page views to 1,000 or more/day requires that your blog have at least one good new article every week. If you don’t have enough available time for a weekly post, do one at least once every two weeks. The same technique can be used to increase from any visitor plateau to a higher one.
You want these articles to contain as much valuable information as possible, so expect to do some serious thinking and web research to collect the needed information. If you don’t feel competent as a writer, there are many professional SEO/SEM services providers who include this function as part of the ongoing activities they offer. Moreover, there are also many highly-qualified freelance copywriters who can do the job for you.
The best articles for this process are those that educate the reader about something he doesn’t know or fully understand. In addition, articles that provide an in-depth analysis of subject matter that most people have just touched on are also good. If you are successful in your efforts, people will talk about your material in forums and even point to your articles through sources such as Twitter and DIGG.
Promote Your Blog (Networking)
Just writing and posting your articles will certainly be a plus, but you won’t realize the maximum effectiveness unless you do some meaningful networking too. Do this by getting links to the posts of other blogs in your market area or niche; commenting about other blogs that are related to your subject matter and physically interacting with other bloggers by Instant Messengers, e-mails and even on Twitter, FaceBook et al.
When you work at building these networks while continually updating your blog with strong, relevant articles, you’ll have taken two very-important steps toward much higher traffic counts.
When you interact with others in your market area, make sure you indicate your respect and admiration for their work and that you firmly believe that by mutual linking, you will both profit from each other’s efforts.
You can also network successfully by linking to other blog articles with positive comments; asking your readers (on your blog) to leave comments and suggestions about what you’ve written; Asking a few pointed questions of your readers to begin an ongoing discussion and offering up new ideas or helpful tips that your readers will find of value.
Keep in mind that doing these things will be particularly valuable if your blog contains PPC ads such as Google AdWords. The more relevant and networked you are, the higher your traffic flow will be and thus the more ‘clicks’ you can expect on your PPC ads.
Once again, you can always hire a professional SEO/SEM services provider to establish and maintain an ongoing program that includes these processes and more. If you choose the right company, it will prove to be a very-worthwhile investment!