If you look over the immense collection of articles and blog copy on the web, you will discover that a great many of them are badly written, stuffed to the gills with keywords and obviously prepared for the sole purpose of boosting the rankings of a particular website. That’s because in earlier days, many people believed that having overly-high keyword densities was the fast route to high search engine rankings. Unfortunately, some still do. In reality, a keyword density of between 2% and 6% is more than adequate. Those who still think that keyword stuffing pays, are flat out wrong!

Properly Optimized Articles

There are, in reality, three important factors to consider when writing a properly optimized article for use on websites, blogs or for publication on eZINES. These are, in priority order:

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